Internet Marketing, Web Design and Office Support by Executive Edge - Internet Marketing, Web Design and Office Support by Executive Edge http://www.executive-edge.net Executive Edge adds value for business professionals by providing services that are essential to the productivity. Sun, 11 Jul 2010 15:18:37 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Ten Days to get to the Top of Search Engine Results http://www.executive-edge.net/ten-days-to-get-to-the-top-of-search-engine-results/ http://www.executive-edge.net/ten-days-to-get-to-the-top-of-search-engine-results/#comments Sat, 12 Jun 2010 04:10:04 +0000 admin http://www.executive-edge.net/?p=481 Having Google, Yahoo, MSN and the smaller search engines find your website is easy if you know where to start.  Over the next ten days I will be posting tips on how to your site to the top of search engine results.

Go to: Tip 1, Tip 2, Tip 3, Tip 4, Tip 5, Tip 6, Tip 7, Tip 8, Tip 9, Tip 10

By: Chris Randall, Technical Director

]]> http://www.executive-edge.net/ten-days-to-get-to-the-top-of-search-engine-results/feed/ 10 SEO for Firefox http://www.executive-edge.net/seo-for-firefox/ http://www.executive-edge.net/seo-for-firefox/#comments Tue, 01 Jun 2010 15:57:57 +0000 admin http://www.executive-edge.net/?p=1452 This is an extremely useful tool, which puts SEO data directly in your search results.  Information provided includes page rank, domain age, links from Yahoo, del.icio.us, Technorati, Alexa rank, Cached, DMOZ, RSS subscribers, dir.yahoo.com listing, Whois.  This is an extension for Firefox, so you’ll need the Mozilla Firefox browser.

Click to get it: SEO for Firefox

By: Chris Randall, Technical Director

]]> http://www.executive-edge.net/seo-for-firefox/feed/ 0 Use Facebook to Become an Industry Resource http://www.executive-edge.net/use-facebook-to-become-an-industry-resource/ http://www.executive-edge.net/use-facebook-to-become-an-industry-resource/#comments Tue, 01 Jun 2010 04:20:47 +0000 admin http://www.executive-edge.net/?p=1440 How can you become an industry resource with Facebook?

Whatever industry you are in, you may have a great number of resources to share with potential customers

What are some of the things you share?

  • Educational Videos and Webcasts
  • Blog Posts of Industry News
  • Industry insights
  • New legislation
  • Industry Trends

When you engage your customers and help them solve their business problems , you position yourself as expert in your industry.  Facebook can be an excellent tool to help you show your expertise.

]]> http://www.executive-edge.net/use-facebook-to-become-an-industry-resource/feed/ 0 Behavioral Feedback and SEO http://www.executive-edge.net/behavioral-feedback-and-seo/ http://www.executive-edge.net/behavioral-feedback-and-seo/#comments Sat, 29 May 2010 15:20:20 +0000 admin http://www.executive-edge.net/?p=1435 User experience is becoming an integral part of SEO.   Major search engines such as Google and Yahoo are continuously collecting data from users and about web pages and are getting better at interpreting it.    Retaining users on your pages for a certain time period and click through rates (varies with industries) are now an important factor in SEO.

To establish a sites relevancy, search engines looks at behavioral factors in order to learn more about intent:

  • Search engine queries
  • Prior search queries
  • Time interval between those queries
  • Semantic relationships
  • Click through rates for different listing.  (If users click on a listing and then go back right away, they may remove that listing and artificially lower its position for one or more keywords.)
]]> http://www.executive-edge.net/behavioral-feedback-and-seo/feed/ 0 Quality Links with Google http://www.executive-edge.net/quality-links-with-google/ http://www.executive-edge.net/quality-links-with-google/#comments Sat, 29 May 2010 14:51:53 +0000 admin http://www.executive-edge.net/?p=1430 Links are the hub of search engine relevancy, because links are a leading quality indicator of site relevancy.  Before search engines and web commercialization, it was tougher to find information and all surfers had to rely on was links.

Today Google looks at:

  • Anchor text
  • The page the link is on: title, authority
  • The age of the link
  • Location of the link on the page
  • Google is biased toward .edu domains since they were the first on the scene, and usually contain quality content and resources

As the web became commercial, links became a form of advertising, where a link could be bought or artificially made by spammers.  This is the reason that Google is biased toward older links and links from trusted domains.

~Chris Randall

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